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From the Vibrant Irish Coast to the World Stage

March 9, 2026 - The Visionary Journey of Donegal Natural Soap Rooted in the rugged, untamed, naturally beautiful landscape of northwest Ireland and guided by scientific precision, Donegal Natural Soap is more than a skincare brand - it embodies heritage, integrity, and resilience. Founded by bioengineer Isobel Sangha, the company blends nature, innovation, and unwavering quality, using the finest ingredients to create products now reaching customers far beyond Ireland’s shores. What began in a family kitchen has evolved into a growing export business grounded in authenticity and environmental responsibility. Founder Isobel Sangha shares her journey from a home startup to an export-focused skincare brand. About the Business and Founding Story What inspired you to create Donegal Natural Soap, and how has the company evolved since its launch? I grew up surrounded by the landscapes of Donegal — its coasts, mountains, and rural roads. As one of eight children, I spent a lot of my childhood outdoors, learning about local plants, herbs, and wildlife, and gathering hazelnuts, mushrooms, and mussels. That early bond with nature greatly influenced my love for natural ingredients. Although I later studied aeronautical engineering and completed an apprenticeship in the UK, I felt drawn to healthcare. I returned to Trinity College Dublin to earn a master’s in bioengineering and then worked in research and development, gaining experience in clinical design, quality systems, and regulatory compliance. The turning point came when my second son was diagnosed with atopic eczema. I was advised to remove all commercial baby products from his routine, which prompted me to create a simple, natural soap in my kitchen using locally sourced ingredients. Friends and family quickly saw the benefits and encouraged me to approach local retailers. When I researched the market, I discovered that most natural soaps in Ireland were imported from France and Germany, leaving a clear opportunity for an Irish-made product. I began supplying local shops in 2010; fifteen years later, the business has grown steadily, built on quality, integrity, and a loyal customer base. My happy place is walking through the stunning Donegal countryside, drawing inspiration from both the land and the sea. With my bioengineering background, I approach product development with a detailed, scientific mindset. I studied biomimetics — the idea that many solutions to modern problems already exist in nature — which guides how I source and design our products. Donegal itself defines our brand: its purity, ruggedness, and natural beauty are reflected in everything we do. From the ingredients we select to the textures, scents, and packaging, our products tell a story of place, heritage, and sustainability. Additionally, all our products have been palm oil–free since the very beginning in 2010, and in 2018, we became the first Irish company to be Certified Palm Oil Free . Our Donegal roots ensure that every bar of soap carries a sense of authenticity, quality, and environmental responsibility. As a founder in the natural products industry, what challenges did you encounter early on - and what kept you motivated? Running a small business means juggling multiple roles - maker, procurement manager, problem solver, and salesperson. Balancing these responsibilities is challenging. As the business grows, managing employees and increasing production creates even more complexity. What kept me motivated was customer feedback. Hearing people say, “Wow, this has changed my skin,” made all the difference. We’ve faced major roadblocks, including Brexit, COVID, and ongoing global instability. Success requires resilience and the ability to pivot. We have adapted each time and overcome the challenges we have faced. Exporting and International Expansion What motivated you to expand Donegal Natural Soap internationally, and when did you recognize that there was a global demand for your products? After 15 years in business, I have built a loyal and dependable local customer base. Soap is a universal, daily necessity, and my main customers are repeat buyers who genuinely value quality. With this strong foundation, expanding into international markets seemed like the natural next step. I recognized a growing global demand as awareness of environmentally caused skin issues and the need for ingredient transparency increased. While soap is a common product, ours is positioned as a high-quality, natural alternative, with customers often sharing that our products are life-changing for their skin. Hearing that feedback consistently boosted my confidence that Donegal Natural Soap could stand out on a worldwide level. What logistical or regulatory challenges have you encountered internationally, and which markets are showing the strongest response so far? Expanding internationally offers both opportunity and challenges. While the EU is an accessible market, it is highly competitive and constantly changing, especially in the natural skincare sector. Standing out in a crowded market requires effective branding and clear differentiation. With a small team, managing regulatory requirements, tariffs, and customs procedures, particularly in the U.S., can be time-consuming and demanding. Careful planning, strict compliance, and the establishment of strong trade partnerships are crucial to overcoming these hurdles. Regarding market response, we are seeing particularly promising traction in the Nordic countries, where there is a shared appreciation for natural, minimalist, and environmentally friendly products. Germany has also proven to be a strong and receptive market. More broadly, the longstanding international reputation and trust in Irish-made goods continue to positively influence our export strategy. Joining World Trade Center Dublin What inspired you to join World Trade Center Dublin, and what do you hope to achieve through your membership over the next 12–24 months? Having the right people representing your company globally is essential — especially those who understand the nuances of different markets. While I would love to travel extensively, it’s not always feasible. The expertise and network of the World Trade Center Dublin feels like having an extended team that can facilitate international introductions and provide guidance on retail positioning. Over the next 12–24 months, my goal is to build lasting relationships with retailers in key international markets and establish a strong, sustainable export presence. Brand and Product Strategy How does your focus on natural ingredients and sustainability influence your international appeal, and how do you maintain authenticity while adapting to new markets? Our commitment to natural ingredients and sustainability resonates strongly in today’s global market, where consumers are increasingly eco-conscious and skeptical of synthetic-heavy products. There is a growing movement toward zero waste and simplified skincare routines, and bar soap is making a strong comeback as people move away from liquid soaps filled with silicones and artificial oils. In this environment, customers are more informed and eager to support genuine, transparent, and environmentally responsible brands. Maintaining authenticity while growing internationally depends on consistency. We uphold the same high standards we set from the beginning — from sourcing raw materials to managing energy use and reducing waste. In an industry where greenwashing is widespread, transparency is crucial. Customers have the right to know exactly what they're putting on their skin, and we stay true to our original mission by ensuring our products meet both ethical and quality standards, regardless of the market. Leadership and Vision What leadership principles guide you, and what does expansion look like for Donegal Natural Soap in the future? Integrity is at the heart of everything I do. I invest deeply in the business and stay actively involved in all aspects, from challenging suppliers on sourcing and reviewing ingredients to collaborating closely with my team. Donegal Natural Soap has enduring staying power because we have never cut corners. We continue to operate on the same principles I followed when I first experimented in my kitchen — integrity, resilience, and long-term commitment. Looking ahead, I remain focused on strengthening our core product line while exploring new opportunities. One exciting area is developing an oil-based skincare collection that incorporates locally sourced seaweed, partnering with suppliers who share our values. On the international front, we are exploring growth in Asian markets such as Japan and China, where there is strong potential for premium, natural skincare products that align with our commitment to quality and sustainability. What advice would you give Irish SMEs considering exporting? Stay vigilant about your pricing and procurement strategy. In today’s global environment, raw material access, shipping expenses, and currency fluctuations can all be unpredictable, and these changes can quickly affect profit margins. It’s crucial to understand your actual cost structure before entering a new market and to include realistic buffers. Regulatory compliance and logistics are equally important. Each market has its own standards, documentation requirements, and timelines, so doing your research early can prevent costly delays later. Careful forecasting, strong supplier relationships, and flexible planning are essential. Exporting offers great opportunities, but preparation and attention to detail are what make all the difference. Built on Nature, Backed by Science, Ready for the World From foraging along Donegal’s expansive shores to navigating international markets, Isobel Sangha has built Donegal Natural Soap on a foundation of authenticity, science, and sustainability. “Our natural products are designed with a purpose; putting function over form with a holistic care for people and the environment.” With resilience shaped by global challenges and a loyal customer base at home, the company is now poised for thoughtful international expansion. As consumers worldwide seek transparency and environmentally responsible products, Donegal Natural Soap stands ready — rooted in nature, guided by integrity, and prepared for the global stage. Read More

Taking Fresh Flavour Worldwide

February 5, 2026 - Saucery’s Path to International Expansion An exclusive interview with Dirk De Cuyper, Founder of Saucery - covering the brand’s origins, its differentiated growth strategy, and how the World Trade Center Dublin and its global network can support its international expansion. In a global food market traditionally dominated by shelf-stable products, Saucery is establishing a new standard with fresh, chef-made sauces designed for both professional kitchens and discerning consumers. As commercial kitchens face increasing time and labour constraints, flavour and quality remain non-negotiable. Saucery addresses this challenge with chef-crafted finishing sauces made from high-quality ingredients, delivering consistency, efficiency, and restaurant-level results without compromise. Founded by Dirk De Cuyper and shaped by his experience in the food and events industry, Saucery was created to fill a clear and underserved market need. Your journey into food manufacturing is not a traditional one. How did Saucery get started? Before founding Saucery, I spent 15 years running an events business, starting in Miami on private yachts and jets, where food quality was key to every experience we provided. What always caught my attention was the gap between high-quality meals and the sauces people paired with them. Friends would buy top-tier ingredients—like a great steak or carefully sourced produce—and then reach for a sauce that had been sitting on a shelf for years. When I examined the market more closely, I realized that both the US and UK were dominated by ambient sauces made for shelf life rather than flavor. Very little was available that was fresh, chef-made, and chilled. That gap became the foundation for Saucery. What was the core mission behind launching the brand? From day one, our mission has been to bring fresh, restaurant-quality sauces to both food service and home kitchens without compromise. I’ve always believed that “the sauce makes the meal,” and this philosophy is at the heart of everything we do. We aimed to make it simple to elevate everyday meals without the time, skill, or effort usually needed to make sauces from scratch. Saucery is fundamentally chef-driven—centered on the idea of “Fresh from the Chef”—while remaining accessible and convenient for customers. Freshness, taste, quality, and ease of use are at the foundation of the brand and guide every decision we make. How does Saucery stand out in a crowded food market? What’s interesting is that once you look beyond the shelf space, the chilled sauce category isn’t crowded, especially when it comes to branded products. Most sauces are ambient, heavily processed, and designed to last for years. Saucery stands out. Our sauces are fresh, chilled, and naturally preserved, offering a 95-day refrigerated shelf life without artificial preservatives. This makes us a premium choice that aligns with how people cook and eat today. You operate across both food service and retail. Why was that dual approach important? Needs vary, but the core opportunity stays the same. In food service, especially in large-scale catering, operators need consistency, efficiency, and cost control. Making everything from scratch isn’t always practical, and ambient solutions often lack depth and quality. In retail, consumers are cooking better food at home than ever before, but they don’t always have the time or confidence to make sauces themselves. We offer a simple solution that provides professional results with minimal effort. What are your key growth priorities over the next 12–24 months? This is a pivotal period for Saucery. On the food service side, we are close to securing a national wholesaler in the UK, which would open access to hotels, airline catering, and large-scale contract catering operations. In retail, our focus is on advancing discussions with major grocery and premium retail partners, as well as broader engagement with independent and specialty retailers. Trade shows, industry events, and in-market sampling will continue to play a central role in building awareness and driving trial, as tasting is essential for a chilled, fresh product like ours. How are you approaching international expansion? Very deliberate. Our priority is to establish a strong foundation in the UK first. From there, Ireland makes the most sense as the next step — it’s geographically close, culturally aligned, and highly values premium food brands. Beyond Ireland, we’re exploring several European markets, including Benelux, Germany, Poland, and Scandinavia. These regions prioritize quality, convenience, and fresh food. The US is very much part of our long-term plan, but we want to enter that market once our European presence is solidly established. What led you to join World Trade Center Dublin? As an ambitious food brand with international goals, having access to the right networks is essential. World Trade Center Dublin provides market insights, trusted introductions, and local support that can greatly lower the risks of expansion. We recognize the true benefit of accessing local expertise, especially as we explore the Irish market and broader European opportunities. How do you see the World Trade Center network supporting your export plan? Support comes in many forms - from market research and regulatory insight to introductions with distributors and retail partners. Having a global network that understands local nuances allows us to make better decisions and move faster. Ultimately, it’s about collaboration. We don’t just want access; we seek meaningful partnerships that support our sustainable growth. What would success look like for Saucery within the World Trade Center network? Success means entering new markets with confidence and clarity. If we can establish Saucery in Ireland, gain momentum in Europe, and utilize the WTC network to build strong trade relationships, that would be a major achievement. Finally, what is your long-term vision for Saucery as a global brand? Our long-term goal is to build on the strong foundation we’re establishing in the UK and expand that success worldwide. We want Saucery to be recognized globally as the standard for fresh, chef-crafted sauces—products that consistently deliver quality, freshness, and convenience for both professional kitchens and home cooks. As we enter new markets, our focus will remain on preserving the product's integrity while making it easier for chefs and consumers around the world to achieve restaurant-quality results. Ultimately, Saucery aims to become a trusted, go-to brand wherever fresh flavor and efficient execution matter most. Saucery represents a major shift in a category that has traditionally valued shelf life over quality. By providing exceptional, chef-crafted sauces that focus on freshness, consistency, and ease of use, the brand is redefining what both professional kitchens and consumers can expect from everyday flavor. With a targeted growth strategy and clear international ambitions, Dirk De Cuyper is building a business ready to expand across markets while maintaining high standards. Supported by the World Trade Center Dublin and the broader World Trade Center Association network, Saucery’s next growth phase aims to expand its global presence, develop valuable trade partnerships, and deliver fresh, restaurant-quality flavor to communities worldwide. Read More

Connecting Businesses Globally

November 13, 2025 - WTC Dublin Hosts Trade Delegation from WTC Lisboa From November 5 to 7, 2025, the World Trade Center Dublin welcomed a distinguished delegation from the World Trade Center Lisboa for a three-day trade mission focused on Innovation, collaboration, and cross-border business growth. The visit united leaders from both countries to explore new opportunities, strengthen international partnerships, and celebrate Ireland’s vibrant entrepreneurial scene. The mission was highly successful — marked by productive meetings, cultural exchange, and exciting opportunities for collaboration between Ireland and Portugal. — Maureen Pace, President, World Trade Center Dublin Day 1: A Warm Irish Welcome & Strategic Discussion The mission started with a welcome lunch hosted by Ogier Ireland LLP, a global law fi rm. The lunch se t a cooperative tone for the mission, highlighting opportunities for more business and investment between the two regions. The afternoon included two insightful discussions hosted by Prosperity Chambers. “Innovating Together – How International Partnerships Progress,” was opened by Ellen Fraz e r , Emerg ing Business , IDA Ireland, and it was led by Matt Mo han, CEO o f FKM, a nd Adrian McGennis, Chairman of Sigmar Recruitment—both founders of the WTC Dublin partner organization, Ireland Gateway to Europe. “Accelerating Innovation – How to Leverage Large Companies to Support Scaling Companies” was led by Conor Carmody of The Innovation Exchange, exploring ways to enhance collaboration between established corporations and growing enterprises. The day ended with a networking reception at Old Wesley RFC, where delegates mingled with Irish industry and government leaders in a casual and engaging setting. Day 2: Showcasing Ireland’s Innovation & Culture The delegation visited: HaloCare - Founded by David Walsh, HaloCare is making independent living possible for everyone through its innovative solutions. Balleykeefe Distillery - A family-run producer of super-premium spirits in an eco-friendly on farm distillery. Cushendale Wollen Mills - Using original era techniques and machinery to carefully handcraft in small quantities. These visits offered valuable insight into Ireland's innovation-driven industries and cultural strengths. Day 3: Government Insight & Global Tech Leadership On the final day, the delegation toured Leinster House, home of the Irish Parliament, gaining a firsthand understanding of Ireland's policymaking landscape. This was followed by a visit to LinkedIn’s European Headquarters, where delegates experienced the technology, talent, and global connectivity of a worldwide technology leader. Strengthening Ties for Future Growth W orld Trade Center Dublin extends its sincere th anks to Ogier Ireland LLP, ID A , Ireland Gateway to Europe, Prosperity Chambers, Ballykeefe Distillery, Cushendale. Wollen Mills, FKM , Sigmar Recruitment, The Innovation Exchange, and LinkedIn for their contributions to the su ccess of t he WTC Lisboa Trade Mission. As both World Trade Centers continue to promote innovation and global connectivity, this visit marks a crucial step in strengthening the bridge between Ireland and Portugal, enabling businesses to grow, trade, and succeed internationally. For more information about international trade missions or partnership opportunities, please contact: World Trade Center Dublin 📩 info@wtcdublin.ie Read More

Uniting Markets & Minds

November 13, 2025 - WTC Dublin Launches International Business Club World Trade Center Dublin (WTCD) has officially launched its International Business Club , marking a bold new chapter in global collaboration and trade innovation through thought leadership . On Monday, September 15 , leaders from business, government, and academia gathered for an evening dedicated to connection, sharing ideas, and exploring opportunities . “From the moment guests entered the doors, the atmosphere was electric — full of energy, ambition, and possibility.” A Night of Vision and Leadership The evening opened with Minister Neale Richmond, TD , who emphasized Ireland’s pivotal role as a global trading hub and bridge between Europe and North America. His message set a powerful tone — one of partnership, resilience, and shared progress. “Tariffs and Tomorrow – Resilience and Adaptation” A highlight of the evening was the fireside chat moderated by Ken Levinson , CEO of the Washington International Trade Association (WITA DC) . Panelists included: Conor Carmody , Skillnet Innovation Exchange Niall Moran , Assistant Professor of Economic Law, DCU & Director, DCU Brexit Institute Dan Mullaney , Former U .S. Trade Representative for Europe & the Middle East, Nonresident Senior Fellow at the Atlantic Council The conversation delved into the evolving landscape of trade policy, tariffs, and resilience strategies — offering timely insights for businesses navigating today’s complex global environment. “Their discussion provided both practical takeaways and inspiration for the future of international trade.” I ntroducing the International Business Club More than just a launch — this marks the start of a worldwide platform for collaboration . The International Business Club will convene WTCA members, SMEs, corporations, and policymakers through a curated calendar of: Networking events Expert panels Trade-focused initiatives “The International Business Club embodies what WTC Dublin stands for — connecting people to build meaningful global partnerships.” — Maureen Pace, President, WTC Dublin Through innovation, collaboration, and opportunity, the Club empowers businesses to not only adapt to change — but to lead it. Looking Ahead Adrian McGennis, Chairman of Sigmar Recruitment, and Matt Mohan, CEO of FKM, both Founders of Ireland Gateway to Europe, are Co-Chairing the International Business Club . Following the launch’s success, anticipation is building for upcoming forums, innovation exchanges, and sector-specific trade missions in collaboration with other World Trade Centers. As part of the World Trade Centers Association (WTCA) global network, WTC Dublin continues to champion international trade, investment, and innovation, strengthening Ireland’s role as a voice in global commerce. Together, we’re building bridges, opening markets, and shaping the future of global trade. Read More

The Recipe for Global Success

October 2, 2025 - What happens when two food lovers from opposite sides of the world decide to bottle boldness? You get Chimi Love —a brand born from fire, flavor, and fearless ambition. Founded in 2020 by Colombian-born Karen and South African-born Jacques, Chimi Love isn’t just another condiment on the shelf—it’s a movement redefining how people experience food. Their authentic chimichurri has gone from a kitchen-table idea to the aisles of Whole Foods and Selfridges, carving out a space where South American passion meets global appetite. Now, with sustainability at its core and international expansion in sight, the duo is teaming up with the World Trade Center Dublin to further their mission: to bring communities together, one jar of flavor at a time. Meet founders Jacques Groenwald and Karen Prado in this exclusive interview: Spreading the Love: Chimi Love’s Recipe for Global Success. Founding & Success Story Chimi Love began as a passion project in 2020—can you share what inspired you both to launch the brand and introduce authentic South American flavors to the world? We launched Chimi Love in 2020 because we noticed something missing: bold, authentic South American flavors that truly bring food to life. For us, it was never just about making sauces; it was about creating an experience. We wanted to offer food that adds a kick, inspires healthier living, brings people together, and cares for the planet. What were some of the biggest challenges you faced early on while building Chimi Love, and how did you overcome them? In the early days, one of our biggest challenges was education—helping people understand what chimichurri is and how to use it. It took time and persistence. It remains our goal to educate more people and stay committed to sharing the versatility and flavor of our product. Five years later, it’s rewarding to see chimichurri becoming more common in supermarkets, restaurants, and delis. Looking back, what moment made you feel like Chimi Love had truly “taken off” and became more than just a passion project? The moment we knew Chimi Love had truly taken off was when we started seeing our jars on the shelves of well-known retailers like Whole Foods, Selfridges, and selling in Ocado, as well as spotting our chimichurri on restaurant menus. It marked a significant turning point, transitioning from a small passion project to becoming part of a larger food movement. Hearing from customers who told us they had made chimichurri a staple in their kitchens made us feel like we weren’t just building a brand but helping change how people experience food. How do your respective cultural backgrounds—Colombian and South African—influence the flavors, identity, and values of the brand? Our backgrounds definitely influence Chimi Love. From Colombia, there’s this love for big, bold flavors and the belief that food is all about bringing people together. From South Africa, it’s the spice, the fire, and the braai culture that celebrates community around a grill. Sustainability & Social Impact Chimi Love has an inspiring mission to help the environment by planting trees. Could you share more about this initiative and how it aligns with your brand’s purpose? Planting trees felt like a natural way to give back; every jar helps support reforestation and fight climate change. We’re also launching a mentorship program for girls 14–20, helping them find their voice and pursue their dreams. For us, it’s about making a positive impact on both the planet and the next generation. How do you see Chimi Love’s sustainability efforts developing as the company continues to expand globally? Sustainability is at the heart of Chimi Love. We avoid using plastic, and as we expand internationally, we aim to grow our tree-planting initiatives, adopt greener production methods, and prioritize people and the planet. We are also working toward becoming a B Corp, which will help us stay accountable while balancing purpose and profit. What advice would you offer to other small food brands looking to incorporate environmental or social impact into their business model from the beginning? Start with what feels authentic to your brand, focus on one initiative, be transparent, and remember that small, consistent steps add up to real impact over time. International Expansion Chimi Love has already gained recognition with its award-winning Chimi Love. What markets are you currently in, and where do you see the greatest growth potential? We are primarily in the UK, have a presence in Canada, US and EU. We believe the US and Spain could become a very large market for us to expand into in the coming years. We're at the intersection of hot sauces, barbecue sauces, and healthier options. The US has a large Latino population, which is an advantage. Other markets, such as the UAE, are also very interested in new international flavors. They enjoy spicy foods and healthier options, making it another key market. The US and EU are the two regions, I believe, that we'll focus on most. Are there particular international regions or cultures where you think Chimi Love’s plant-based South American flavors will especially resonate? In the US and Spain, there’s a large Latino market that strongly connects with authentic South American flavors. In the UAE, people are embracing bold, plant-based South American tastes. Any market that values flavor, healthier options, and shared food experiences is a great fit for us. What role do you see partnerships, distributors, or collaborations playing in helping you expand internationally? Partnerships and collaborations are essential for growing Chimi Love. They help us reach new markets, maintain quality, and build a community focused on flavour, culture, and impact. Collaborations also create opportunities for innovative ideas and shared values, whether working with restaurants, retailers, or like-minded brands. WTC Dublin Membership What motivated you to join the World Trade Center Dublin network? We joined WTC Dublin for the support, connections, and market insights it provides, helping us make smarter, faster decisions as we expand Chimi Love internationally. How has being part of the WTC Dublin community helped your efforts to expand into international markets? Being part of WTC Dublin has helped provide market insights, guidance on export documentation, and global connections that make expanding into new markets easier and more confident. What types of connections or resources are you aiming to access through the WTC network as you continue to grow? Through the WTC network, we hope to connect with distributors, retailers, and partners, and gain insights into trends and regulations to facilitate our global expansion more efficiently and effectively. Future of the Brand What exciting new products, projects, or innovations are you currently working on at Chimi Love? We have three new formats launching over the next six months, which we can’t share too much about yet, but it’s all for the love of chimichurri! On top of that, we’re working on several exciting projects, including hosting supper clubs and gearing up for next year’s South American BBQ events. It’s all about creating experiences that bring people together around bold, authentic flavors. Where do you see Chimi Love five years from now—and what kind of global impact do you hope the brand will have achieved by then? We have exciting plans for the future of Chimi Love, including a limited edition of our sauces. Additionally, we are considering collaborating with another brand that produces premium extra virgin olive oil – more updates to come. We also continue to showcase our products at events where customers can experience them firsthand with our team, Anyone can find delicious recipes on our website and try them at home – always looking for new ways for Chimi Love to bring people together. Karen and Jacques have shown that Chimi Love is more than just a sauce—it’s a statement. From planting trees to empowering young women, they’ve built a brand with purpose as rich as its flavor. And they’re only getting started. With their sights set on the US, EU, and beyond—and the support of the World Trade Center Dublin network—Chimi Love is ready to excite taste buds and spark conversations worldwide. Their journey proves that when passion and purpose come together, a jar of chimichurri can do more than just season food—it can unite cultures, inspire change, and spread love across borders. 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Stronger Together

October 1, 2025 - Advancing Global MedTech Innovation: WTC Dublin and WTC Twente Forge Connections Between Ireland and the Netherlands Through a dynamic trade mission spanning Dublin and Galway, the two World Trade Centers brought together MedTech leaders to promote international collaboration, innovation, and growth across borders. From September 22 to 25, the World Trade Center Dublin proudly partnered with colleagues at World Trade Center Twente, in collaboration with the Embassy of the Kingdom of the Netherlands in Ireland and GO4EXPORT, to host the Medical Technology Ireland Trade Mission. This impactful mission brought a delegation of innovative Dutch companies to Dublin and Galway to explore opportunities within Ireland’s world-leading MedTech ecosystem, fostering knowledge exchange, partnerships, and international growth across borders. A Warm Welcome in Dublin The mission opened in Dublin with a reception hosted by the Embassy of the Kingdom of the Netherlands in Ireland, where Deputy Ambassador Nora Dessing welcomed delegates and set the tone for a week focused on collaboration and innovation. At NovaUCD, University College Dublin’s innovation center, participants were introduced to two leading Irish companies—Output Sports, pioneers in wearable performance tracking, and Head Diagnostics, creators of advanced neurological assessment tools. The discussions highlighted the potential collaborations between Dutch and Irish MedTech innovators in digital health and connected technology. Galway: The Heart of Ireland’s MedTech Industry The delegation then traveled west to Galway, the beating heart of Ireland’s MedTech sector. Visits to Synecco, a leader in design and contract manufacturing, and BioInnovate Ireland, an incubator that supports next-generation medical entrepreneurs, provided firsthand insights into how Ireland’s collaborative MedTech ecosystem continues to thrive. Delegates attended the Medical Technology Ireland Expo & Conference at the historic Galway Racecourse—one of Europe’s leading MedTech events, with over 400 exhibitors and international experts. The event showcased Ireland’s position as the EU’s second-largest exporter of medical technology products and its status as the home of 18 of the top 25 global medical device companies. For the Twente companies, this was an exceptional opportunity to showcase innovation, explore new markets, and engage directly with potential Irish partners. Two of the Dutch participants were so inspired that they secured their own exhibition booths for next year’s conference. Exploring Ireland’s Advanced Manufacturing Future The mission continued with an insightful visit to the Kildare Innovation Campus (KIC)—a €286 million development focused on sustainability, quantum technology, AI, photonics, and space innovation. With Europe’s largest cleanroom facility and CO₂-neutral infrastructure, KIC represents the future of deeptech and MedTech in Ireland, projected to create over 3,000 jobs. A guided tour at MGS Mfg. Group offered delegates a closer look at Ireland’s advanced manufacturing capabilities and sustainable production processes, further illustrating the country’s leadership in engineering excellence and innovation-driven growth. Celebrating Collaboration and Global Partnership The trade mission concluded in Dublin with a celebratory closing dinner at Lincoln’s Inn, where participants reflected on a week filled with meaningful connections, shared learning, and the beginning of many promising partnerships. Participating organizations included: BAAT Medical, D’Andrea & Evers Design, IDE Group, IMS – Production Automation, Vernay, and the Province of Overijssel, along with representatives from MedTech Twente, WTC Twente, and WTC Dublin. “These connections are crucial for driving innovation, strengthening global trade, and shaping the future of MedTech across borders,” said Maureen Pace, President of the World Trade Center Dublin. “We are proud to work alongside our colleagues at WTC Twente to create opportunities that fuel growth, inspire collaboration, and deliver positive impact in healthcare worldwide.” Looking Ahead This mission marked another step forward in strengthening the bridge between Dutch and Irish innovation. WTC Dublin and WTC Twente share a steadfast commitment to advancing global collaboration in medical technology—ensuring businesses have the support, networks, and insights they need to succeed in an evolving global healthcare landscape. Together, we continue to build bridges that connect ecosystems, empower innovation, and transform patient care worldwide. Read More

The Finest Italian Taste Without Borders

September 2, 2025 - Tenuta Marmorelle’s Irish Debut and Global Vision WTC Dublin Interview with Mike Carlucci, Managing Director, Tenuta Marmorelle Limited From the sunlit olive groves of Italy to kitchens across the UK, Tenuta Marmorelle has built a reputation for delivering authentic Italian flavors grounded in tradition and craftsmanship. Since 2014, the Carlucci family has provided an extensive range of the very best Italian products, from award-winning Extra Virgin Olive Oil, artisanal pastas, to premium truffle products from Italy to discerning customers in the UK. Now, with their sights set on Ireland as the next step in their journey, and supported by distributor Taste the View and the World Trade Center Dublin’s global network, Tenuta Marmorelle is prepared to bring “The Finest Italian Taste Without Borders” to new markets. Growth and Success Can you share the inspiration behind starting Tenuta Marmorelle and how your family history influenced the business? My parents were both born near Brindisi, Italy, a beautiful spot at the heel of the country. Although they moved to the UK, our hearts remained in Italy. I spent childhood summers there, surrounded by family, great stories, and incredible food. After being involved in two semiconductor distribution businesses, I returned to Italy to restore a 300 year old farmhouse which included olive groves. We, as do many farmers in the area, began to produce our own Extra Virgin Olive Oil. Working with my family, we decided to bottle our Extra Virgin Olive Oil to sell it in the UK where it quickly became apparent that there was a demand for fine Italian products. We launched our award-winning ZERO Extra Virgin Olive Oil which quickly gained recognition both in the UK and internationally. Friends in our town who produced exceptional artisan pasta, asked us to sell their pasta alongside our oil, which expanded our product offerings. This basically lead to the creation of Tenuta Marmorelle—a brand dedicated to offering only the finest Italian products. Tenuta Marmorelle has experienced remarkable growth over the years. What do you believe is the key to this success? Tenuta Marmorelle’s impressive growth comes from blending Italy’s rich culinary traditions with a modern, customer-focused approach. From the start, we’ve stayed true to our heritage—sourcing, handpicking and importing only the finest, authentic Italian gourmet products—while embracing innovation to meet changing tastes and market trends. Every jar, bottle, and package tell a story of quality, from our dedicated producers throughout Italy to the precision of our production partners and the reach of our distributors. This shared passion for excellence connects our entire network and drives our growth each year. Today, our award-winning range is enjoyed by wholesale partners, fine food retailers, and loyal customers across the UK, with easy online access for anyone craving a true taste of Italy at home. How do you maintain quality and authenticity as you grow and enter new markets? Scaling doesn’t mean compromising — it means becoming even more disciplined. We have invested in rigorous quality control at every stage, from ingredient sourcing to packaging. Our recipes are never altered to cut costs; instead, we work closely with artisanal producers who understand our strict standards. We also ensure that, no matter where in the world you enjoy Tenuta Marmorelle products, the taste and quality remain consistent with those in Italy. What has been your proudest moment as the Managing Director of Tenuta Marmorelle? There have been many milestones, but one of my proudest achievements is working with and mentoring my son Nick. In having him share the passion and enthusiasm of starting and building a successful business is what makes all the hard work worthwhile. Additionally, another standout milestone is seeing our products on the shelves of Fine Food Halls, Delicatessens and Farm Shops, all while knowing they are still made with the same love and care as when we first started. It’s incredibly rewarding to hear from customers who say our products remind them of their travels in Italy or their family heritage, and that they taste incredible. That connection is priceless. Can you share the inspiration behind starting Tenuta Marmorelle and how your family background influenced the business? Tenuta Marmorelle is rooted in family tradition. For generations, we’ve valued good food, shared meals, and respected the Italian artisanal craftsmanship. Our goal has always been to bring authentic Italian flavors to people’s tables, no matter where they are in the world. Our goal is to share the very best food Italy has to offer. That passion for quality and authenticity guides every decision we make as a company. Your award-winning product range includes ZERO Extra Virgin Olive Oil, Gluten-free pasta, Antipasti range along with premium Panettones for the Christmas market. How do you decide which items best align with your brand and vision? At Tenuta Marmorelle, quality is always at the heart of everything we do. Every product, from our award-winning Zero to our gluten-free pasta and premium antipasti range, is chosen for its exceptional taste and authenticity. We partner only with producers who share our vision and dedication to using the finest ingredients and traditional techniques, ensuring each item delivers unmatched flavor, provenance, and consistency. By blending our family’s deep-rooted Italian traditions with a sharp awareness of changing customer preferences, we source products that not only stand out in the marketplace but also earn the trust and loyalty of discerning food lovers around the world. An example of this is, due to the excellent quality of our Gluten Free pasta, we are very well known and have a large following in the Gluten Free community. Export Strategy and Expansion How has global demand for Italian gourmet products influenced your export approach? The demand for authentic Italian food is higher than ever, shaping our approach to be both bold and selective. We focus on markets where there’s genuine appreciation for high-quality artisanal products, and we ensure our distribution partners share our core values. You’ve selected Taste the View in Dublin as your first international distributor. What led you to choose Ireland — and this specific partner — as the ideal place to start your global journey? We have a family connection with Ireland, as both my wife’s parents were Irish. Ireland felt like a natural first step for us. The Irish market has a deep appreciation for high-quality, authentic food, and we recognized an opportunity to bring something truly special to discerning consumers in this market. Taste The View offers a wide range of high-quality Irish products; their philosophies align closely with ours, and their customer base is very similar. Taste the View shares our passion for premium products and has an excellent reputation for building strong relationships with both retailers and customers. Starting in Dublin allows us to work closely with a trusted partner and refine our export model, and establish a solid foundation before expanding a similar model into other international markets. Once you’ve built a strong base in Ireland, where do you see the most significant opportunities for international expansion? With that foundation in Ireland laid, our goal is to share the authentic taste of Italy with food lovers worldwide. We see exciting opportunities in markets where premium quality and authenticity are valued—Holland, Belgium, Germany, Canada, Australia and others. Our strategy is straightforward but effective: We will look to partner with passionate distributors who understand the importance of provenance and place our products in the world’s most discerning retail, hospitality, and e-commerce spaces. For us, expansion isn’t just about entering new markets; it’s about building a global community that savors every bite of the Tenuta Marmorelle quality products. How do you customize your product offering or branding when expanding into new international markets? While our core product line stays the same, we customize packaging, sizes, and product launches to suit local consumer preferences. For example, some markets prefer smaller packages, while others like gift-ready displays. The key is adapting and being flexible without losing the essence of our brand. Our corporate Italian gift hampers featuring our products are very popular with both corporate and retail customers. Partnership with World Trade Center Dublin How do you envision WTC Dublin supporting your entry and expansion into Ireland and beyond? The World Trade Center Dublin will be crucial in helping us establish the right connections and explore new markets. Their network reaches well beyond Ireland, opening doors to potential partners, distributors, and customers across Europe and worldwide. They also understand the challenges and nuances of expanding internationally, which allows them to provide guidance and resources for us to adapt and succeed. For us, it’s about more than just selling products — it’s about building long-term relationships and increasing brand awareness in new regions. What attracted you to work with the World Trade Center Dublin, and how do you see them supporting your growth in Ireland and international markets? Initially, a fellow producer and friend recommended you, highlighting your participation in global events, trade shows, and your direct connections to international buyers. WTC Dublin’s worldwide network and dedication to supporting SMEs make it an ideal partner for our expansion plans. They understand the unique challenges family-run businesses face when entering new markets and offer the tools, insights, and connections needed to overcome these hurdles. The outstanding customer service and proactive sales support from the WTC Dublin team played a key role in our decision to join, giving us confidence in their ability to represent our brand effectively. Ireland is a market that values quality food and maintains strong international trade links. Through WTC Dublin’s network, we gain access to valuable market intelligence, connect with the right buyers, and build strategic partnerships that will help us grow both in Ireland and globally. Looking Ahead What’s next for Tenuta Marmorelle? Are there any exciting developments or launches we should know about? Our immediate goal is to ensure a successful launch in Ireland by raising awareness of our brand, listening to our customers, and delivering high-quality service. Once we’re confident in our model, we plan to replicate it in other parts of Europe and beyond. We’re also working on several new products that we look forward to sharing, each reflecting our core values. Additionally, we grew by 33% last year and this year is looking good for a similar level of growth. As a result, we are planning to expand our current warehouse facility, doubling its size to accommodate more products and growth. What advice would you offer to other family-owned or small-to-medium food producers aiming to expand globally? For family-owned or small-to-medium food producers looking to expand globally, start by finding a niche that’s large enough to support growth yet focused enough to make you the top choice—and serve it better than anyone else. Global success isn’t just about great products; it’s about building relationships. Value, respect and support your customers, staff, and your suppliers. Always deliver exceptional service and develop mutual trust with each other—this will be your most significant advantage in new markets. There’s no shortcut to lasting international success; it requires dedication, a passionate and capable team, and a genuine love for what you do. That passion builds credibility, inspires confidence, and opens doors. Invest in your people, uphold uncompromising quality, and commit to the highest standards everywhere you operate. Financial rewards will follow, but the true victory is in creating a respected, sustainable brand that customers worldwide are proud to support. With strong roots in Italy and a solid presence in the UK, Tenuta Marmorelle’s entry into Ireland marks the start of an exciting new chapter. Driven by a passion for authenticity, a commitment to quality, and the support of trusted partners like Taste the View and the World Trade Center Dublin, Tenuta Marmorelle is prepared to share their award-winning products with a broader audience. As they expand into Ireland and beyond, Tenuta Marmorelle is not only bringing top Italian flavors to new markets — it’s also forging lasting relationships that honor tradition, taste, and the joy of excellent food. Read More

Taking Natural Irish Fragrance Worldwide

July 16, 2025 - Brand Spotlight: A Conversation with Nora Irwin, Founder of Arona Natural Fragrance Rooted in Ireland and inspired by nature, Arona Natural Fragrance is revolutionizing the way we perceive perfume. Founded by Nora Irwin, Arona Natural Fragrance combines the art of traditional fragrance with the wellness benefits of natural essential oils, all packaged in elegant, sustainable, alcohol-free solid form. As consumer demand for clean beauty surges, Arona is setting a new standard, demonstrating that luxury and sustainability can coexist. With growing recognition in Europe and beyond, Nora has her sights set on global expansion—and she’s doing it with the support of the World Trade Center Dublin. Through expert guidance, international connections, and strategic market access, WTC Dublin is helping Arona Natural Fragrance take the next bold step from Irish roots to a worldwide brand. The Inspiration Behind Arona Natural Fragrance What inspired you to launch Arona Natural Fragrance, and how has your background shaped the brand? Fragrance has been a part of my life since childhood. My mother’s cousin would send us perfume samples from a renowned beauty company based in New York, U.S., and my sister and I became fascinated by the complexities of scent. We learned early on to distinguish top, middle, and base notes—skills that deepened my appreciation for perfumery. While my love of fragrance stayed with me, I wanted to create something more sustainable and natural than traditional synthetic perfumes. In 2017, I launched Arona Natural Fragrance with a commitment to using only pure, natural ingredients in a solid, alcohol-free form. Arona Natural Fragrance is known for using clean, natural ingredients. What sets your fragrance blends apart in the market? Arona’s fragrances are crafted using a blend of nine natural essential oils and absolutes. We use beeswax as the base, which enables us to create solid perfumes, making our products truly unique and travel-friendly. Because of beeswax’s density, it takes careful adjustments to perfect each formula. Once the blend is finalized, it’s moved into production. While I started blending everything in-house, I’ve since scaled up and now work with trusted, eco-certified production partners in France and Switzerland. Sustainability is central to your brand. How do you ensure that your products and packaging are environmentally responsible? Sustainability guides every decision I make for Arona fragrances. It took over two years to develop our custom aluminum capsule with a ceramic lining—specifically designed to be durable, reusable, and free of plastic. I even encourage customers to repurpose the capsule as a keepsake container. All secondary packaging is made from recycled cardboard. Every element of our branding and production is aligned with eco-conscious principles. Building the Brand What have been the most significant challenges—and rewards—of building a wellness brand in a competitive industry? The fragrance and beauty space is highly competitive, so it was essential that Arona Natural Fragrance stood out. Our solid perfume format gives us a strong point of difference. However, access to funding can be a challenge, particularly for female-led businesses in Ireland. Despite that, one of our most significant rewards has been the extensive research we’ve invested in our product line—research that’s been validated by awards and international recognition. How has the rising demand for wellness and natural products influenced your business direction? Consumer demand for wellness and clean beauty has been a major driver of Arona’s success. Our use of 100% natural essential oils not only offers beautiful scents but also supports wellbeing. For example, our lavender blend possesses calming properties that promote restful sleep, a vital component for long-term health and well-being. Has there been a particular success story or piece of feedback that affirmed you’re on the right path? Absolutely. In addition to our fragrances, we launched a solid shampoo and conditioner line. Two years ago, our solid conditioner won a European Natural Beauty Award, making Arona the first Irish brand to receive this prestigious recognition. The award is based on a rigorous selection process conducted by industry experts, confirming our commitment to natural, sustainable beauty. Expanding Internationally You have built a strong presence in Ireland. What international markets are you targeting next, and who is your ideal customer? We’re currently focused on three key markets: the UK, the United States, and the Middle East. The UK is a natural choice due to its proximity and the absence of language barriers. The U.S. presents a huge opportunity—we showcased Arona at the International Beauty Show in New York and received strong interest, including from Walmart. The Middle East is also exciting, as its regulations against alcohol-based perfumes create demand for alcohol-free alternatives like ours. What steps have you taken to prepare Arona Natural Fragrance for international export? To support global growth, we’ve expanded manufacturing to eco-certified facilities in France and Switzerland. Our products are manufactured to the highest cosmetic standards and comply with all relevant export regulations. Partnering with these facilities ensures consistency and compliance as we scale. Have you identified retail channels or partners abroad that align with Arona’s values? Yes. We’re actively pursuing partnerships with airports and airlines—our products are ideal for travelers thanks to their solid format and leak-proof packaging. I even collaborated with an aviation specialist from Cranfield University in the UK to conduct thorough research on this market segment. Partnering with the World Trade Center Dublin How did you first connect with the World Trade Center Dublin, and what inspired you to become a member? I first connected with WTC Dublin at Showcase Ireland, where I met a member of their team. I was immediately drawn to the idea of tapping into a global network of resources, expertise, and market connections. How is WTC Dublin helping Arona Natural Fragrance in its international growth efforts? WTC Dublin is helping me navigate the U.S. market by providing insights into compliance, tax registration, and potential business partners. Their network opens doors that would otherwise be difficult to access, especially in retail and logistics. Their introductions to major buyers and promotional support are incredibly valuable. Are there specific opportunities you’re hoping to explore with WTC Dublin’s support? Absolutely. I’m particularly interested in introductions to airport retailers and sustainable beauty distributors. Arona Natural fragrance is ideal for retail travel, and I know WTC Dublin’s global network can help us reach the right decision-makers in this space. Looking Ahead What’s next for Arona Natural Fragrance? Any exciting developments on the horizon? We’re actively pursuing expansion in the UK and preparing to attend trade shows later this year to connect with buyers. We’re also exploring opportunities in the corporate gifting space—our sustainable, compact fragrances are perfect for that market. Overall, our goal is to grow responsibly and continue to innovate while staying true to our natural, eco-conscious roots. What advice would you give other Irish entrepreneurs looking to bring a wellness brand to the global stage? Do your research. Know your costs inside and out. And above all, believe in your product—but validate that belief with honest feedback and data. It takes passion and persistence to scale globally, but with the right partners, it’s possible. As Arona Natural Fragrance continues to capture the attention of conscious consumers worldwide, Nora Irwin is demonstrating that passion, purpose, and product integrity can drive international success. With the support of the World Trade Center Dublin, Arona Natural Fragrance is well on its way to becoming a globally recognized brand rooted in Ireland’s tradition of craftsmanship and innovation. For entrepreneurs ready to scale internationally, Nora’s story is a powerful reminder: the right product combined with the right partners can open doors to a world of opportunity. Read More

From Ireland to the World Stage

July 15, 2025 - The worlds of ethical skincare and sports philanthropy united spectacularly as the World Trade Center Dublin proudly helped secure Holos Skincare, an award-winning star in Ireland’s conscious beauty sector, as the official skincare sponsor of the 23rd Annual Fenway to the Runway event held inside the legendary Fenway Park in Boston, Massachusetts, USA on June 13th. Selected by the Red Sox Foundation with the strategic support of The Foundation to Be Named Later, the Holos Skincare brand took center stage on this iconic platform, blending fashion, philanthropy, and international collaboration in a high-energy fashion show luncheon - that was truly a home run. This success story underscores the transformative role that the World Trade Center Dublin’s global network plays in connecting local innovation to global opportunity. Through their extensive international outreach ability and strategic facilitation, Holos Skincare gained unprecedented access to a key US audience aligned with its values of sustainability, community impact, and conscious consumerism. This event showcased Holos Skincare’s Irish excellence in ethical beauty to a sold-out crowd, inspiring the potential of global partnerships. The Red Sox Foundation: Championing Communities with Global Recognition The Red Sox Foundation stands as the official charity of the Boston Red Sox baseball team and a globally recognized leader in sports philanthropy. Its mission is to create positive change by investing in programs focused on health, education, and equity, supporting children, families, and veterans. The Red Sox Foundation's Fenway to the Runway event has become one of the most fashionable and popular events of the year, with 23 successful years under its belt. As Linda Henry shared, “We had our largest sell-out crowd yet. Thanks to the amazing Red Sox families and all who joined this fun and fabulous lunch.” The show blended elegance and purpose, and the runway was fueled by generosity and a global sense of goodwill, serving as the perfect platform to gift Holos Skincare products directly to high-level beauty consumers—a brand equally committed to ethical action and community empowerment. Holos Skincare: A Holistic Approach to Beauty and Sustainability Award-winning Holos Skincare represents the cutting edge of ethical beauty, combining nature, science, and consciousness to create luxurious and effective products that nurture skin health and promote overall well-being. Rooted in Ireland’s rich natural heritage, the brand embraces a holistic philosophy where skincare is inseparable from respect for the environment and social responsibility. Holos Skincare CEO & Founder Niamh Hogan expressed her excitement about the collaboration: "WTC Dublin has been vital in expanding Holos Skincare into the US. Their strong network and support in Dublin, Washington, DC, and greater Boston have helped us build relationships and grow internationally with confidence.” The brand’s innovative spirit and ethical standards have earned significant recognition, most recently fourteenawards at the 2025 Global Green Beauty Awards. Through its collaboration with WTC Dublin and debut in the US market, Holos Skincare proves that a brand rooted in strong values can thrive internationally while inspiring global consumers to choose beauty with a conscience. Global Stage for Irish Innovation Holos Skincare’s standout debut at the prestigious Fenway to the Runway event powerfully illustrates what’s possible when a world-class global network backs bold local innovation. Holos Skincare didn’t just participate; they were able to place their products directly in the hands of an audience filled with influential buyers, brand decision-makers, and philanthropic leaders at the heart of Boston, Massachusetts’s business and cultural community. This success reflects WTC Dublin’s mission-driven approach to opening doors for Irish enterprises worldwide, transforming export potential into a tangible, measurable impact. A model for how Irish excellence can thrive globally and a model for how companies export with purpose, grow sustainably, and build lasting relationships across borders. The Fenway Park event demonstrated that when innovation, purpose, and global access converge, Irish brands can not only compete—they can hit the ball out of the park. Discover more about the impact of WTC Dublin and Holos Skincare’s journey: Follow @WTCDublin and @Holosskincare for the latest updates and insights. Read More

Wellness Without Borders

June 2, 2025 - Wellness Without Borders: PRESS Healthfoods Sets Its Sights on Global Growth PRESS Healthfoods , one of the UK’s leading premium wellness brands, is redefining healthy living—one cold-pressed juice, functional shot, and plant-based meal at a time. Founded by Ed Foy and Georgie Reames after a chance meeting in Los Angeles, California, PRESS quickly gained traction among busy Londoners seeking convenient, nutritious solutions. Since its launch in 2014, the brand has expanded nationwide, developed a thriving e-commerce business, and established a strong reputation for innovation and quality sustainability. With support from the World Trade Center Dublin , PRESS is targeting Ireland, a market rich with potential. Irish consumers are becoming increasingly health-conscious, yet the market remains relatively underserved by premium wellness brands. PRESS’s entry introduces a vibrant new choice to grocery shelves and wellness routines, combining quality, convenience, and a commitment to sustainability. By forming strong local partnerships and entering major retailers, PRESS’s momentum in Ireland is rapidly gaining strength. In this conversation with Sophia Simmonds, Senior National Account Manager at PRESS Ireland, Simmonds shares insights into PRESS’s mission and growth journey and how WTC Dublin will support its strategic expansion into Ireland and beyond. About PRESS Healthfood For those unfamiliar with PRESS Healthfoods, what is it, and what distinguishes the brand in the health and wellness space? PRESS makes healthy living simple for everyone. We’re a premium, affordable brand that uses top-quality ingredients. Whether you purchase our meals or juices, we aim to be the trusted healthy brand on the shelf. Our premium packaging and comprehensive product range help us stand out—few brands offer such a broad wellness line in this sector. How did PRESS begin, and how has it evolved? PRESS began when Ed and Georgie met in LA and were inspired by the local cold-pressed juice movement. In 2014, London offered few high-quality, convenient options for busy professionals. PRESS filled that gap by providing plant-based nutrition without compromising taste or convenience. We scaled quickly across the UK and later launched our e-commerce side of the business to serve customers in the UK. Now in Ireland, we're embracing the same mission—to help people feel their best with thoughtfully crafted, health-focused products. What brought you to PRESS as Senior National Account Manager? I have always been passionate about health and wellness, and wanted to work in that field. After meeting Ed Foy by chance, I learned he was exploring the Irish market, and I was eager to be part of that journey. We began with a small, independent distributor and have grown from there. In our second year, we have launched into major grocery stores, gaining real traction. What is your day-to-day role at PRESS Ireland, and what excites you most about bringing the brand to the Irish market? At PRESS Ireland, I manage a diverse range of customer relationships—from small independent stores to major grocery retailers. My daily tasks involve overseeing logistics, managing stock levels, collaborating closely with distributors, and driving business development. I am continuously exploring new opportunities to expand our presence across Ireland. What excites me most is the evident gap we identified in the Irish market for convenient, on-the-go cold-pressed juices. It is not a saturated space, which makes the opportunity even more compelling. PRESS has since evolved from a juice company into a complete lifestyle brand, offering everything from morning smoothies to nutritious meals, providing a new level of wellness to Irish consumers. Sustainability and wellness are central to PRESS. How do they shape your operations? Sustainability is integral to everything we do. We use high-quality, plant-based ingredients, source responsibly, employ recyclable packaging, and offset our plastic footprint through our partnership with CleanHub. Our goal is to create products that make people feel good—inside and out—without compromising the planet. Irish Expansion & Strategy What has been your strategy for entering the Irish market, and what challenges have you encountered? Our strategy emphasizes building local partnerships and understanding the preferences of Irish consumers. We’ve focused on getting our products into the hands of health-conscious shoppers through selected retail channels. There is a strong demand for functional, plant-based nutrition, but brand awareness and market entry logistics presented initial challenges. That said, the response has been overwhelmingly positive. How are Irish consumers responding? Any standout products or partnerships? The Irish market has been very welcoming. Consumers are health-savvy and recognize the benefits of functional nutrition. Our Ginger Shots have been particularly popular. We’ve invested in grassroots efforts—partnering with local businesses, providing in-store sampling, and collaborating with wellness influencers and yoga instructors. These initiatives are cultivating a loyal customer base. What is your long-term vision for PRESS in Ireland? Over the next 3 to 5 years, we plan to expand our retail and direct-to-consumer channels, scale logistics, and invest in local partnerships and talent. Global Reach & Export Plans How are you approaching markets beyond Ireland? Ireland is our current focus, and our strategy is phased and intentional—establish locally, refine operations, and then scale. Ireland is a valuable test market and gateway to Europe; success here informs our broader international strategy. What lessons have you learned from international expansion? Understand the local market. Consumer habits vary widely. Remain agile. Flexibility is crucial in responding to feedback and unexpected challenges. Build strong local networks. Relationships with partners, customers, and ambassadors drive success. Partnership with WTC Dublin How will WTC Dublin support PRESS’s expansion? WTC Dublin offers invaluable access to trade resources, local expertise, and global networks. We seek support in identifying distribution partners, understanding regulatory needs, and enhancing brand visibility. Their guidance aligns perfectly with our vision of scaling sustainably and globally. What do you hope to gain from your WTC Dublin membership? We seek to connect with retail collaborators, distributors, and regional experts throughout Ireland. The WTC Association’s global reach, with a network of 300-plus trade centers worldwide, facilitates these connections. We also appreciate their trade events, export tools, and market intelligence, which support our international roadmap. What advice would you give other wellness brands looking to expand internationally? Stay true to your values, especially quality. Don’t cut corners, even when competitors do. Long-term success relies on authenticity and consistency. Expanding isn’t just about growth but preserving what makes your brand special. PRESS Healthfoods’ evolution from a UK startup to launching in Ireland is a testament to purpose-driven growth, innovation, and unwavering commitment to quality. Through its strategic partnership with World Trade Center Dublin and the global WTC network, PRESS is leveraging expert guidance, local insight, and international reach to scale smarter and faster. With Ireland as both a launchpad and a proving ground, PRESS is poised to lead the next wave of wellness innovation. Read More

Bridging Cultures and Changing Lives

May 1, 2025 - Martina Curtin’s Irish-American Legacy of Leadership From the storied green fields of County Clare—renowned for its rich heritage, music, and resilient spirit—to the dynamic innovation hubs of Massachusetts, Martina Curtin’s journey is a powerful testament to vision, determination, and cultural pride. As the founder of Concierge HomeCare Plus, co-founder of Mná Mheiriceá, and Board Chair of the Irish Cultural Centre of Greater Boston, Martina has emerged as a transformative leader, forging deep and lasting connections between Ireland and the United States. She seamlessly blends compassion, entrepreneurship, and heritage through her work, strengthening communities across the Atlantic. The World Trade Center Dublin was honored to speak with this inspiring changemaker to explore how her leadership empowers others, champions Irish identity, and drives global impact with purpose and heart. You have built an impressive portfolio of businesses and leadership roles. Could you share a bit about your journey—where it all began and what influenced your path as an entrepreneur? My journey began in County Clare, Ireland. I was raised there as the oldest of eleven children on a working farm. It is a place that taught me the value of community resilience and, above all, the importance of connections with people. When I moved to Boston, it opened up opportunities I could never have imagined. Yet, everything I do is always about people; the individuals I surround myself with inspire me. There was no grandiose plan or big business strategy regarding my path to becoming an entrepreneur. I have always possessed a moral compass rooted in a deep desire to serve in everything I do and to do it well. In 2024, you launched Concierge HomeCare Plus , providing personalized, high-quality care globally. What inspired you to create this company? What market need did you identify, and how do you ensure consistency, compassion, and excellence across a diverse client base? After many years in private home care and the organic growth of my first company, CHC Home Care, I recognized a significant gap in the market: a demand for a more personalized, high-touch care experience that extended beyond traditional home settings. Following CHC's acquisition by a Canadian firm in 2020, I honored my non-compete agreement and reflected on the evolving needs of my clients. Concierge HomeCare Plus was established to meet those needs, offering flexible, detail-oriented services that support individuals in the United States and abroad, allowing them to maintain their lifestyles while receiving exceptional care. Consistency, compassion, and quality are achieved through a relentless focus on people. I have always believed that an organization is only as strong as its team. By recruiting highly trained professionals, upholding rigorous standards, and maintaining clear and transparent communication, we ensure that every client, regardless of location, receives the highest level of care and feels valued as part of our extended family. You are also the co-founder of Mná Mheiriceá , a powerful women’s networking group. What inspired you to create this community, and how has it shaped your broader approach to empowering individuals? Mná Mheiriceá was born from a deep desire to create a space where people could feel fully seen, valued, and connected, particularly within the Irish and Irish-American communities. When we launched in March 2023, we recognized that many individuals, especially women, often felt excluded from traditional networking spaces. Our mission soon expanded beyond professional networking; it became about building a true community. Through wellness walks, business breakfasts, and retreats, we emphasize authenticity over titles, fostering a welcoming environment where attendees represent their whole selves. This commitment to empowering others stems from my journey. As the eldest of eleven children, I witnessed firsthand the importance of hard work, resilience, and encouragement. I've been fortunate to have mentors who believed in me throughout my career, and I’m passionate about paying that forward. Whether supporting women, mentoring young leaders, or building community initiatives, I believe leadership is about ensuring everyone has a seat at the table—and the confidence to use their voice. True leadership isn’t just about lifting yourself up; it’s about lifting others with you. Your Irish heritage serves as a driving force in your life and leadership. How has your identity influenced your journey, and why is the Irish Cultural Centre of Greater Boston so personally significant to you and the broader community? Being proudly from County Clare, my Irish heritage is at the core of everything I do, shaping my sense of humor, leadership style, and deep commitment to fostering meaningful connections. I embrace my heritage daily, not just as a tradition to celebrate occasionally. The Irish Cultural Centre of Greater Boston holds immense personal significance because it embodies the spirit of home, community, and belonging with which I grew up, surrounded by Irish music, language, and traditions. As Board Chairperson, I have worked to extend the Centre’s influence by bridging the gap between the business communities of Canton and Boston and creating opportunities for new generations to connect with Ireland through cultural events, collaboration, and celebration. Through programs such as Irish language classes, music, step dancing, and GAA sports, the Centre remains a vibrant hub of Irish heritage where individuals of all ages can experience their culture firsthand. Events like the Galway Races Gala and the Brian J. Donnelly Leadership Award celebrate the ties between Ireland and America, while initiatives like the Gradam Dóchais Community Award honor individuals who embody the spirit of service. These efforts ensure that the Centre continues to preserve our rich heritage while fostering connections among past, present, and future generations. With strong roots in Ireland and the U.S., how do you bridge these cultures in your work, and what role have global networks like the World Trade Center Dublin played in expanding your impact? I feel incredibly fortunate to call both County Clare and Boston home—two places that have shaped who I am, both personally and professionally. My Irish heritage, steeped in culture, music, and community, lies at the heart of everything I do, while Boston’s energy and innovation constantly inspire new ideas. I see my role as building bridges by bringing Irish perspectives to the U.S. and creating opportunities for connection in both directions. Networks like the World Trade Center Dublin have been invaluable to this mission. They offer business opportunities and foster community, demonstrating that we cannot succeed alone. Growth happens through teamwork, collaboration, and a shared commitment to developing meaningful relationships across borders. What advice can you offer to Irish entrepreneurs who wish to elevate their ideas and businesses to the global stage? I would say, believe in yourself and your story, as that sets you apart from everyone. I can't emphasize it enough: surround yourself with good people. Also, don't be afraid to ask for help; that is not a sign of weakness or failure. People here are generous with their time and genuinely want you to succeed. Additionally, seeking assistance and building that network is what it's all about. What are your next steps? Do you have any upcoming projects you would like to share with our global network? I am very excited about the upcoming Mná Mheiriceá podcast, which will launch this summer. We will share the stories of real women in our community and around the world. I also look forward to expanding Concierge HomeCare Plus and continuing my work with the Irish Cultural Center. Martina Curtin’s journey is not just one of entrepreneurial success but a living embodiment of the power of heritage, community, and connection. From her deep roots in County Clare to her influential role in Massachusetts, Martina is forging pathways for individuals and organizations to thrive on both sides of the Atlantic. Whether through her work with Concierge HomeCare Plus, Mná Mheiriceá, or the Irish Cultural Centre of Greater Boston, she continues to build bridges that unite people, cultures, and ideas. Her leadership reminds us that true success is measured not only by personal achievements but also by the lasting impact we create for others. As Martina’s story unfolds, she is shaping the future of business and culture and inspiring a global community to embrace their heritage, amplify their voices, and lift one another up. Read More

A Celebration of Global Connections

March 31, 2025 - The World Trade Center Dublin (WTC Dublin) proudly welcomed partners, colleagues, and friends to the East Coast of the U.S. for a week filled with business activities and celebrations in honor of the 2025 St. Patrick's Day season. This dynamic series of events underscored the power of WTC Dublin's global network in forging meaningful international partnerships that drive business expansion and trade opportunities. From engaging networking events to cultural showcases, the week demonstrated how WTC Dublin strengthens its members' global reach through strategic collaborations, facilitating valuable cross-border relationships. Some of the week's activities included: St. Patrick's Day Parade: A Festive Kickoff Promoting Brand Recognition The festivities began on Sunday, March 16th, when Niamh Hogan, Founder and CEO of Holos Skincare, proudly participated in the annual St. Patrick's Day Parade in Scituate, Massachusetts. With SkySail at Driftway serving as a leading sponsor and WTC Dublin partner. WTC Dublin facilitated key connections for Niamh Hogan with business owners on Boston's south shore, fostering relationships crucial for the brand's growth in the U.S. market. Moreover, the WTC Dublin team actively distributed Holos Skincare samples to hundreds of parade spectators, significantly boosting product awareness and brand recognition. The parade, a celebration of Irish heritage, provided a powerful platform to showcase the innovation and excellence of WTC Dublin's members on an international stage, a moment of pride and accomplishment for all involved. Irish American Partnership Breakfast Celebration: Strengthening Bilateral Ties On Monday, March 17th, WTC Dublin was proud to be one of the sponsors at the Irish American Partnership's 30th annual St. Patrick's Day Breakfast Celebration in Boston, Massachusetts. The event, a cornerstone of Irish-American business relations, featured a keynote address by Ireland's Minister for Enterprise, Trade, and Employment, Peter Burke, TD. His remarks emphasized the importance of ongoing collaboration between Ireland and the Massachusetts business community, highlighting opportunities for investment, trade expansion, and transatlantic growth. WTC Dublin's distinguished guests included Sinead Ronan, CEO of the County Kildare Chamber; Niamh Hogan, Founder and CEO of Holos Skincare; John Ging of Ballykeefe Distillery; Justin van der Spuy, CEO of Saros Consulting; and Kevin and Alicia Clancy, owners of the Galway Girl, a unique shop filled with some of Irelands best products. The event provided a powerful platform for leaders in business and government to reaffirm their commitment to a strong and prosperous partnership, facilitating valuable global connections. WTC Dublin Women's Networking Luncheon: Connecting Leaders On Tuesday, March 18th, WTC Dublin hosted an exclusive women's networking luncheon, bringing together key professionals and entrepreneurs to foster collaboration, mentorship, and strategic growth. The WTC Dublin team was thrilled to welcome and introduce our outstanding colleagues, including Sinead Ronan, CEO of County Kildare Chamber, a driving force behind economic development and international trade; Allyce Najimy, CEO of the Boston Red Sox Foundation to be Named Later, a leader in philanthropy and community empowerment; Niamh Hogan, CEO of Holos Skincare; and Martina Curtin, Board Chairperson of the Irish Cultural Centre-Greater Boston and President and Co-founder of Mná Mheiriceá, a champion of Irish heritage and cultural preservation. This gathering underscored these women's profound impact in their respective industries. One of the most significant successes of the luncheon was the announcement that Niamh Hogan, CEO of Holos Skincare, secured a sponsorship partnership with the Red Sox Foundation—a testament to the power of meaningful connections fostered at the event. This achievement not only elevates Holos Skincare's presence in the U.S. market but also underscores the growing influence of Irish businesses on the international stage. The luncheon proved to be an exceptional platform for uniting and inspiring leaders, fostering collaboration, and strengthening professional networks. It also paved the way for new international trade and enterprise opportunities, inspiring the audience for future collaboration opportunities. Premium Irish Spirits Tasting and Culinary Reception: A Grand Finale The week's celebrations culminated on Friday, March 21st, with an exclusive Irish spirits tasting and a culinary reception featuring Ballykeefe Distillery. Hosted by the Trade Center Management Association (TCMA) at the Ronald Reagan Building and International Trade Center in Washington, DC, in collaboration with World Trade Centers DC and Dublin, the event was a resounding success. Over 60 distinguished guests, including H.E. Geraldine Byrne Nason, Ambassador of the Embassy of Ireland, USA, gathered for an evening showcasing Irish craftsmanship's excellence on a global stage. Ballykeefe Distillery, a family-owned, farm-to-bottle distillery in Kilkenny, Ireland, presented its premier spirits to an engaged audience of potential customers, industry professionals, and key stakeholders. The tasting experience elevated the brand awareness of Ballykeefe and strengthened business connections, reinforcing the demand for high-quality Irish spirits in international markets. Complementing the whiskey and gin selections, culinary experts from the TCMA curated an exquisite menu of inspired bites, enhancing the sensory journey. This event exemplified the value of WTC Dublin's network in creating opportunities for its members to expand their reach, engage with influential decision-makers, and position their brands for success in the U.S. and beyond. The evening celebrated Irish tradition, innovation, and the power of strategic global partnerships. Expanding Global Trade and Strengthening Transatlantic Connections The 2025 St. Patrick's Day celebrations highlighted WTC Dublin's commitment to fostering global connections and expanding trade opportunities through its extensive international network. By participating in high-profile events, coordinating strategic business engagements, and sponsoring cultural showcases, WTC Dublin reinforces its commitment to empowering members and partners with the tools and connections they need to thrive in global markets. As we look ahead, WTC Dublin remains dedicated to strengthening transatlantic business ties, strategically opening new opportunities for collaboration, and championing the success of Irish enterprises worldwide. Sláinte to a future filled with prosperous partnerships and opportunities for global connections! Read More