2013 Member Seminar Survey Report

Oct 29, 2013

EXECUTIVE SUMMARY
The attendees of the 2013 WTCA Member Seminar were surveyed electronically during the two weeks following the event. The survey consisted of 27 questions and had a response rate of 28%. A 100% satisfaction rating was achieved with all survey respondents stating they were either “satisfied” or “very satisfied” overall.

THE MOST USEFUL SESSIONS:-

• Digital Platform Informational Learning: Platform Content (96.7% responded “good” or “very good”)
• Keynote: “Growing Brands in the Consumer Engagement Landscape”, Wendy Clark, SVP, The Coca Cola Company (93.8% responded “good” or “very good”)
• Open House/Welcome Reception (93.7% responded “good” or “very good”)
• Ask HQ (87.9% responded “good” or “very good”)
• Conversation with the CEO (87.6% responded “good” or “very good”)
• Digital Platform Informational Learning: Digital Marketing/Social Media (87.5% responded “good” or “very good”)
• WTCA Board Election Process (87.1% responded “good” or “very good”)

THE MOST VALUABLE PART OF THE SEMINAR:

• Networking and sharing ideas with fellow WTCs
• Learning about the new Digital Platform
• Learning about branding and the WTCA branding strategy
THE LEAST VALUABLE PART OF THE SEMINAR:
• Lengthy sponsor presentations
• Repetitiveness in Digital Platform workshops; too much on branding
• Regional meeting format and planning

SUGGESTIONS FOR 2014 MEMBER SEMINAR:

• Continue the Regional Meetings as part of the Member Seminar, but strengthen the format with more preparation, collaboration and sharing on the agenda and questions in advance with regional WTCs.
• Create breakout sessions for working groups according to industry clusters and special interest topics (trade services, trade shows, membership) to share in training, best practices and brain storming.
• Include another great keynote speaker and a “Digital Platform Phase II” session including B2B component

COMPELLING REASONS TO JUSTIFY FUTURE ATTENDANCE:

• Working group sessions based on industry clusters and special interests
• Plenty of opportunities for networking
• “Digital Platform Phase II” session including B2B component
Please refer to the full report for a complete account of all comments, suggestions, and statistics in the business center under marketing