ROTTERDAM, THE NETHERLANDS - Thanks to the cooperation between the World Trade Center Netherlands and the Netherlands Council for Trade Promotion (NCH), the initiative was launched to organize the Road Show Latin America. The event hosts a variety of presentations, one-on-one meetings, case study’s, and network opportunities. The Road Show took place in the Town Hall Room (23rd floor Beurs-WTC Rotterdam, with a nice view on the city center of Rotterdam). The theme of the event was business potential in Latin America.

Which market could one export as best as a starting exporter? How does one get started in the Brazilian market, or find a reliable partner in Colombia? These and other pressing questions were answered during the one-on-one meetings prior to the plenary session, which included Dirk Blom (Founding Partner Holland Brazil) and Jan Willen van Bokhoven (Director Holland House Colombia).

After the individual discussions, presentations took place by, among others, Piragibe Tarrago, Ambassador of Brazil in the Netherlands. Upon completing his presentation, the Ambassador answered questions about the approach in the energy and agriculture sectors. Also Holland Brazil, Holland House Columbia, Embassy of Guatemala and Rotterdam Partners gave their vision of the market potential.

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