News

WTC São Paulo hosts Polish Cosmetics’ Conference

September 18, 2014 - SÃO PAULO, BRAZIL - The Ministry of Economy of the Republic of Poland, in partnership with the World Trade Center São Paulo Business Club promoted a conference about the Polish Cosmetic Industry in São Paulo on September 8th at Hotel Novotel Center Norte. Presenting the national industry latest novelties and predictions for the upcoming years, the conference gathered over 60 important Brazilian cosmetics’ players, such as importers, distributors, national brands, regulation consultancies and the specialized press, that could had the chance to network with over 15 cosmetic producers of the country. See the list of participating polish cosmetic producers: Alba Thymet Bandi BELL Bielenda BluxCosmetics Chantarelle Clarena CM Michel FlosLek Mollon Paese Pierre Rene Torf Ziaja The Polish Cosmetic Industry as a developed market with a long tradition The value of the Polish cosmetics market in 2011 was 3.3 billion Euro, which gave it the 6th place in Europe. The present position of the Polish cosmetics market is doubtlessly a result of decades of experience in cosmetics production and of its fragmented, diversified and very competitive structure on the supply side. Strong position of local producers in Poland The appearance of international cosmetic concerns in Poland had an important effect on the growth of the competiveness of the whole market and on the quality of the products. Local producers, wishing to remain in the game, were forced to fight hard, not only competing with one another, but mainly with the big concerns. They raised the quality of their production out of necessity, invested in new technologies, in research and growth departments and in staff training. In effect, despite tough competition from world brands, the position of local producers in Poland today is very strong, which is unique on the European scale. Suffice it to say that 50 % of the Polish market of body and face-care cosmetics belongs to local Polish brands. Research and development There are many independent research laboratories in Poland. They form a large and developed base where many studies are conducted, among others microbiological, physics and chemistry, dermatological and applied ones, as well as a lot of other specialist research connected to the cosmetics industry. According to the Central Statistical Office, there are almost 82 000 people employed in the Polish research and development business. That is still ten times fewer than in Japan and over 6 times fewer than in Germany, but many more than in the other countries of the region, such as the Czech Republic, Slovakia or Hungary. The Polish Cosmetic Industry Promotion also included the organization of National Pavilion at Beauty Fair 2014, which took place from September 6th to September 9th, 2014 in São Paulo. Other similar events are realized in Poland, Italy, Germany, the Ukraine, Russia, Turkey, the United Arab Emirates, the USA, and China. For more info about this event, please, contact Mr. Sergio Mincarone Filho (sergio.filho@wtcclub.com.br) at the WTC São Paulo. Read More

WTC Sao Paulo hosts Turkish Stones Exporters

April 1, 2014 - SAO PAULO, BRAZIL - World Trade Center São Paulo hosted in February a delegation of the Turkish Natural Stones exporters, led by IMIB (Istanbul Mineral Exporters' Association) interested in exploring business opportunities in Brazil. IMIB put together a program to visit São Paulo before participating at the Vitoria Stone Fair, the biggest trade show of the natural stones in Brazil. The objective of the visit to São Paulo was to include the biggest consumer market of the country in the route and deepen the approach to the market. Due to the middle class income increase in the last decade in Brazil, a construction boom has been taking place, and since then, the search for new flooring options, mainly made of marble and travertine, attracted international companies interested in supplying the Brazilian market. Then, IMIB requested the World Trade Center São Paulo to organize a business-to-business roundtable for the Ten Turkish Companies, with architects, marble mill owners, construction companies and distributors in the WTC Events Center on February 17th.Over 100 meetings took place in the roundtable. From Left to Right: Mr. Alexandre Ladeia, Managing Director of Marmogran, Mr. Cemal Batıbay, Owner of TMG Dogaltas and Mr. Turgut Tabak, Commercial Advisor of the Consulate General of Turkey in São Paulo. The Turkish companies noticed a strong interest of the Brazilian counterparts and some companies has placed orders for immediate shipments. Over 100 meetings with 26 different participants were eventuated; the same group is planning to return to São Paulo in order to deepen the relationships in this regional market. The World Trade Center São Paulo develops internationalization strategies to the local and foreign companies, aiming to prepare, promote and connect them to actually make fruitful business in the targeted market. For more information on this article, please contact Sergio Filho, WTC Sao Paulo, at sergio.filho@wtcclub.com.br. Read More

WTC Sao Paulo facilitates market-entry strategy for the Turkish White Goods sector in Brazil

December 17, 2013 - São Paulo - World Trade Center São Paulo hosted in November a delegation of the Turkish White Good industries, led by TET (Turkish Electro Technology) and BEYSAD (White Goods Suppliers Association) interested in doing business in Brazil. On this occasion nine White Goods component manufacturers requested assistance to develop contacts and find potential opportunities of business cooperation in Brazil. The White Goods market in Brazil is very heated and competitive market, mainly due the rise of the most popular classes of Brazilian society, reflected in a bigger purchase power, with a greater demand for quality products. Due these facts, several international companies turn their eyes to the Brazilian market as a great opportunity to expand it frontiers with a fair profitability. Between November 25th to the 28th, the World Trade Center São Paulo organized B2B meetings with different industries all over Brazil as well as field visits to the largest factories of washing machines, ovens, refrigerators, etc. as Whirlpool (Rio Claro – São Paulo) and Electrolux (Curitiba– São Paulo). Over 70 meetings were eventuated , and the perspective is to generate long term supplying contracts during 2014. The same group is expected to return to Brazil and deepen the ties established. The World Trade Center São Paulo develops internationalization strategies to the local and foreign companies, aiming to prepare, promote and connect them to actually make fruitful business in the targeted market. For further information, contact: sergio.filho@wtcclub.com.br Read More

WTC Sao Paulo hosts the seminar: "Lithuania: A Country as Ambitious as You Are"

December 16, 2013 - São Paulo, Brazil - The World Trade Center São Paulo Business Club, in partnership with the Consulate General of Lithuania in São Paulo, hosted the and executive lunch about Lithuania: A Country as Ambitious as You Are, on December 4th. The meeting promoted the business opportunities in the country’s strongest sectors: Engineering, Food & Beverages, Information Technology, Life Sciences and Tourism.Mrs. Laura GUOBUŽAITĖ, Consulate General of Lithuania in São Paulo brought key information about the business and investment environment conditions. The country grew 3,7% in 2012, reaching 32.9 Billion EU, and features a set of advantages for foreign Businesses such as Highly educated population: 93% has secondary or higher education; labor costs are 4 times lower than the EU average (minimum hourly wage is 1.76 EUR); tax incentives in seven Special Economic Zones (0% corporate tax for the first 6 years).In Life Sciences sector, for example, it’s becoming a new center for R&D of Pharmaceutics industries in Europe due to its long history in scientific research and triple times tax deduction for R&D investments. Not surprisingly, it’s base for industries such as TEVA, Thermo Fischer and Valeant Pharmaceuticals.Other sectors were also highlights, as well as the perspective of a Lithuanian descendant who started successful IT Company in Brazil, presented by Mr. Francisco Ricardo Blagetvitch, Founder and CEO of Asyst International. In the end of the event, the participants could network with the Lithuanian enterprises and generate several business connections.The World Trade Center São Paulo develops internationalization strategies to the local and foreign companies, aiming to prepare, promote and connect them to actually make fruitful business in the targeted market. For further information, contact: sergio.filho@wtcclub.com.br Read More

WTC Sao Paulo hosts the main players of the Turkish autoparts sector

December 16, 2013 - São Paulo, Brazil - The World Trade Center São Paulo hosted a Turkish delegation of 14 auto parts manufacturers, from October 28th to November 1st. The objective of the trade mission was to understand the dynamic of their market as well as to meet Brazilian auto part importers and distributors. The project was fruit of the good relationship the WTC São Paulo has been developing with the Consulate General of Turkey in São Paulo.During the program, the WTC São Paulo organized a seminar about the Brazilian economic outlook presented by the Federation of Industry of the State of São Paulo (FIESP), and also an X-Ray of the Brazilian Auto parts sector, bringing insight information about trade barriers, market dynamics and strategies for foreign companies’ market penetration. Then, a B2B round table were organized so they could talk to the over 28 companies, through 140 meetings. They also visit Fenatran (National Transports Fair) that is the event reference in the area of products and services for cargo carriers and logistics operators. During these days, companies met with the purchasing department of Mercedes-Benz Trucks, Ford Trucks and Volkswagen. The Turkish auto parts industry has been on the spotlight of the international market by many factors such as skilled labor, development of modern design, the use of advanced technology and also the privileged location. The result is a great quality of products at reasonable prices and just-in-time delivery.The World Trade Center São Paulo develops internationalization strategies to the local and foreign companies, aiming to prepare, promote and connect them to actually make fruitful business in the targeted market. For further information, contact: sergio.filho@wtcclub.com.br Read More