Technology was front and center at the Event Experience Expo (E3)
2025, held at World Trade Center Metro Manila (WTCMM) – not as a backdrop, but
as a catalyst for change. From artificial intelligence and immersive production
tools to scalable platforms and intelligent matchmaking, the event showcased
how innovation is actively reshaping the MICE (Meetings, Incentives, Conferences,
Exhibitions) industry in the Philippines and beyond.
With over 2,000 attendees and nearly 50 local and international
exhibitors showcasing a full spectrum of event solutions, E3 2025 marked a
strategic milestone in how events are conceived, delivered, and valued. The
expo reflected a sector in transition, moving steadily towards more integrated,
outcome-driven models.
“It’s no longer about staging a show. It’s about creating an
experience,” said Pamela D. Pascual, Chairman and CEO of WTCMM, in her opening
remarks. “This event is about new tools, fresh ideas, and meaningful
connections that help us design better, smarter, and more inspired moments.
Even food and beverage providers and caterers play a crucial role in contributing
to clients’ event experience, and they, too, scaled up their expertise in
delivering best in class standards in terms of food quality, execution and
service.”
With expert-led learning sessions and strong networking
opportunities, E3 generated an estimated ₱25 million in business, setting a new
standard for the Philippine events industry.
In
photo during the opening ceremonies are (from left) Stage Riggers President
Joel Inumerable, Video Sonic Manila Owner-Founder Mart Miranda, WTCMM Chairman
& CEO Pamela Pascual, Tourism Promotions Board Project Officer III Joy
Icasiano, Forscink Sound Engineer Justin Santos, Pasay City Representative
Angie Roa, Stagecraft Vice President of Operations Frankie Leslie Zabala, and
Earl Lee of Brand on Demand.
One of those tools was Snapsight, part of the Sparks AI suite
introduced by GEVME and presented by Jonathan Easton, VP of Product Design. The
platform allows attendees to scan QR codes for real-time session summaries, giving
organizers a way to extend content reach, personalize engagement, and gather
actionable insights.
“When attendees feel seen and supported, they stay longer, engage
deeper, and come back,” Easton noted. “That’s not just good UX, it’s good
business.”
Kevin Ng, Commercial Head of Jublia, reinforced this with a
data-driven approach to matchmaking. His team’s AI-powered platform enables
curated meetings based on attendee profiles, turning passive foot traffic into
measurable business outcomes.
“We’re seeing organizers shift from hoping for connections to
engineering them,” Ng said. “That’s the difference technology makes.”
Beyond the tech itself, E3 2025 also celebrated the creative and
technical talent behind the scenes: Filipino designers, engineers, and
producers whose work powers the industry’s evolution. As Pascual noted, “Some
of the best in the world, and they’re right here.”
By bringing together trusted suppliers, emerging platforms, and
forward-thinking organizers, E3 2025 offered a timely snapshot of where the
industry is headed—and how Philippine-based talent and innovation are helping
shape that future.
“Today’s MICE events must deliver more than foot traffic. They
must generate quality outcomes,” Pascual added. “We see events as platforms
that foster strategic partnerships, drive sectoral growth, and connect SMEs to
global value chains.”
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About World Trade Center Metro Manila
With nearly three decades of professional experience in
world-class service and unparalleled expertise in exhibitions, trade shows, and
special events, WTCMM is the first in the Philippines to be recognized as such
by Union des Foires Internationales
(UFI), the global association of the exhibition industry; and the only
exhibition center in the country to be managed by an ISO-certified company, the
Manila Exposition Complex, Inc. It is an accredited MICE venue of the
Department of Tourism (DOT) and Tourism Promotions Board (TPB), a member of the
Tourism Congress of the Philippines (TCP), and the Philippine Association of
Convention Exhibition Organizers and Suppliers (PACEOS).
