Say Goodbye to Universal Analytics

April 27, 2023

The Google Universal Analytics free version will stop recording data from 1st July 2023. In this context, an online session was conducted in association with NASSCOM which provided updates on the upcoming GA4 Analytics. Mr. Sanil Bose, Founder, Digital Marketing & Strategy Consultant, Ayruz Data Marketing was the speaker. Mr. Bose gave an overview of the history of the Google analytics. A business will lose its historic data, customer insight etc if backup is not performed/ migrated to the new GA4 system. GA4 is designed to adapt to a cookie less future, provides user centric measurement, has improved data modelling and data collection mechanisms. However, it is not an automatic upgrade, is more challenging than its previous version and is still a work in progress. Mr. Bose also shared a few alternatives of GA4 and listed their features. Mr. Dinesh Kumar, Deputy Manager, NASSCOM; Mr. Sujith Unni, Regional Head, NASSCOM and Mr. Vivek George, World Trade Center also spoke.
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