On September 9–10, WTC Binh Duong
New City welcomed a group of students from Nanyang Polytechnic University,
Singapore, during their study tour in Ho Chi Minh City. As part of the program,
the students worked with the Ho Chi Minh City Advertising Association (HAA) and
visited the WTC Expo and WTC Tower. Through this exchange and field trip, WTC
Binh Duong New City shared with the international students many practical
values, including:
- An introduction to WTC Binh Duong New City as a
hub for enterprises, trade connections, community engagement, business
promotion, and regional as well as international integration. The students also
learned about MICE Binh Duong, a regional hub for commerce, services,
entertainment, and creativity.
- Insights and experiences in professional
communications, event organization, and trade promotion, along with discussions
on creative thinking in design and marketing, business networking, and
cross-sector collaboration.
- Particularly for advertising majors, the
program offered a deeper understanding of their chosen field and how to
directly apply academic knowledge to practical work in design and
communications.
