Odisha, with its rich cultural heritage and diverse traditions, is home to several Geographical Indication (GI) products that are unique to the state and represent its identity. These products, which have been granted GI status, are known for their authenticity, quality, and craftsmanship.

These GI products not only enhance the cultural heritage of Odisha but also hold significant potential for export, especially when marketed correctly. The GI tag provides these products with legal protection and an opportunity to gain recognition globally, driving growth for local artisans, farmers, and MSMEs.

MSME Department, Government of Odisha organized a highly informative and engaging knowledge session to discuss the pivotal role of marketing, export strategies, and the significance of Geographical Indication (GI) support in enhancing the marketability and growth potential of products from the district, especially those with GI tags. The event aimed to empower MSMEs (Micro, Small, and Medium Enterprises) with insights and practical knowledge on how to boost their product visibility, penetrate new markets, and leverage government schemes and market trends.

The session commenced with a brief introduction on the importance of MSMEs in driving the local economy and the need for a holistic approach to marketing and export for growth. The focus was particularly on GI products, which represent a significant cultural and economic asset for the district. Participants were encouraged to explore the untapped potential of their products and to harness various avenues for increasing their market presence.

The session was graced by Ms. Nimeshika Natarajan, Assistant Director at the World Trade Center Bhubaneswar, who joined as the technical speaker to share her valuable insights into the export landscape of Odisha and the opportunities available for MSMEs to venture into the global market.

Ms. Natarajan, the key speaker, provided an in-depth analysis of the export scenario of Odisha, emphasizing the growing interest in Odisha's traditional and indigenous products in international markets. She outlined several key points like Export Potential of Odisha's Products, Opportunities for MSMEs in Global Trade, Government Support for Exports etc.

The session was further enriched by subject matter experts from various sectors, who shared their valuable insights on relevant topics.

The session encouraged active participation, with attendees asking questions related to practical challenges they face in marketing and exporting their products. The knowledge session was an eye-opening experience for MSMEs, providing them with critical tools and knowledge to drive the growth of their businesses.

The event was held at Hotel Nandan International, Berhampur on 13 December 2024.