Engaging the Next Generation

February 06, 2026

29 Jan 2026

The Business Club Member Advisory Council of WTCA, organized a virtual session on how WTC Business Clubs are evolving to attract young leaders and entrepreneurs.

Panelists

  • Pedro Sampaio, Director of Executive Content, Business Club, World Trade Center Lisboa and World Trade Center Ribeirão Preto
  • Lila Cailles, Vice President - Marketing & Business Development, World Trade Center Metro Manila
  • Ted Jansen, Founder & MD, Embora Group
  • Claire Viaggi, Manager, World Trade Center Brest
  • Anaïs Jan, WTCA Membership Development Lead (Moderator)

The discussion emphasized the importance of in-person engagement, with the panelists observing stronger participation in face-to-face events. Networking formats, such as startup–corporate connects, trade mission interactions, and business meetups, remain highly impactful for emerging entrepreneurs. The next generation prefers interactive, experiential activities, including tours, volunteering roles, and hands-on exposure across industries, which help them build meaningful connections. The panel also highlighted the need for modern outreach approaches, including influencer-driven communication, to better reach younger audiences.

Vivek George, Chair of Business Club MAC delivered the opening remarks.

The session was attended by WTC members from across the globe.

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