WTCA North America "Best Practices" Roundtable

Q1 Roundtable: Creating, Managing and Marketing a Robust Trade Services Program

Discover the essential components of a successful trade  services program and effective strategies for marketing these services to  attract and retain members.

Key Points:

• Essential trade services to offer (e.g., export/import assistance, market research)
• Pricing and packaging trade services
• Marketing strategies to promote trade services
• Measuring the success of trade services programs

Note: These roundtables will consist of peer-to-peer sessions, and the panelists will be comprised of WTCA Members who are excelling in the various areas.