Trends in Corporate Culture: Anxiety and Its Power to Shape Behavior within Your Business - In uncertain and volatile times, what makes your business stand out from the crowd? When ambiguity is ubiquitous, how do you stay true to the principles and vision of why you are in business? Often, leaders answer these questions by highlighting their products, customers, pric... more

Why Consumer Tech Should Matter to You - Consumer technology reaches far beyond traditional tech companies, impacting industries ranging from healthcare to government, to sports and entertainment, and can be found in schools, hospitals, stores, restaurants, private companies and government agencies. Gary Shapiro, Pre... more

Special Section: A 2020 Preview - In 2019 we saw some incredible events unfold, leaving the world in unchartered waters. What can we look forward to in the new year and decade to come?  As we wind down 2019 and look forward to the new year, our feature in this special double issue of WTCA Meridian looks at ... more

WTCA Meridian™ November/December 2019 Issue - more

2020 WTCAF “Peace Through Trade” Competition - Following on the heels of last year’s inaugural “Peace Through Trade” Competition, the World Trade Centers Association Foundation (WTCAF) is delighted to announce the launch of the second installment of its program. Introduced at last year’s Member Seminar, (see page 6 of th... more

Commercial Real Estate Trends in Europe - Confidence is key — especially when it comes to assessing investor sentiment towards commercial real estate markets. Despite speculation that markets are due for a course correction and concerns over political instability, European investors nevertheless continue to feel a sen... more

The Importance of Custom Trade Resources: How WTC Washington, D.C. Welcomes the World - One of the unique qualities of the WTCA is just how ingrained its Members are in their local business communities. Because of this grassroots orientation, WTCs are often the local go-to resource for trade and investment guidance. But when you are WTC Washington, D.C. the entir... more

Deal or No Deal: Brexit on the Horizon - On June 23, 2016, citizens across the United Kingdom (UK) narrowly voted to leave the European Union (EU), the economic and political union involving 28 European countries that allows free trade, and movement of people to live and work in whichever country in the bloc they cho... more

WTCA Meridian™ October 2019 Issue - more

Content for Connection: Trends in Content Marketing - The WTCA launched a robust content strategy late in 2018, beginning with the launch of this publication. Because brands only break through the noise when they make meaningful connections with their customers, we asked Adrienne Smith to identify some trends in using content to ... more

Why YOU Should Attend the WTCA Member Seminar: Key Takeaways from a Past Attendee - I can still remember the first World Trade Centers Association (WTCA) event I attended: the 2018 Member Seminar. I was very nervous because I had to address colleagues from all over the world and talk about the upcoming Latin American Regional Meeting, which World Trade Center... more

Connections for “Leaner” Innovation - As part of its upcoming Member Seminar, WTCA has once again invited Phillips & Co. to lead several sessions, one of which is on “Lean Innovation.” Because connection is central to the theme of the event and the process of reinvention — and to the value of belonging to our ... more

WTCA Meridian™ September 2019 Issue - more

China is and Remains Open for Business - Despite the news we read in the headlines every day, make no mistake: China is and remains a good place to do business for companies around the world. China is an important engine of global growth and will be for the foreseeable future as fully one-third of global GDP will be ... more

Welcome to the Agricultural Revolution: Reflections on the Inaugural AgMAC Summit - The agriculture industry plays a vital role in daily life around the world. It is not only the leading contributor to global GDP, but it also plays a critical role in global food safety and satisfies people’s expectations for quality food and lifestyle. Recently, however, th... more

The Rise of a Giant: Asia’s Half Century of Economic Development - Asia now plays a central role in the global economy, but it wasn’t always this way. In the past 50 years, Asia’s combined GDP has grown from a relatively modest US $420 billion in 1969 to nearly US $30 trillion in 2019. A combination of active trade and direct foreign investme... more

WTCA Meridian™ August 2019 Issue - more

The Allure of Cities: Trends in Business Development and Growth in Urban Areas - Twenty-first-century living is increasingly becoming an urban experience. From Chicago to Shanghai, the majority of the world’s inhabitants are city-dwellers, trading open pastures for open offices. There’s no sign of society’s urbanization slowing down either — by 2050, the U... more

How Business is Done in Accra: A Snapshot of One WTC's Important Role - On June 12 WTCA released its second annual Trade and Investment Report detailing how cities are navigating global economic uncertainty in local communities around the world. It also demonstrated how our Members play a vital role, working hand-in-hand with their municipalities ... more

2019 T&I Report Illuminates How Businesses are Navigating Uncertainty - On June 12, World Trade Centers Association Day, the WTCA published its second annual WTCA Trade & Investment (T&I) Report: Navigating Uncertainty. This year’s report investigated how cities are pursuing trade, investment, and growth amidst heightened geopolitical and ... more