Year after year, Las Vegas tops the list as the trade show and convention capital of the world, hosting millions of visitors every year. In 2012, Las Vegas hosted almost five million convention delegates at nearly 22,000 tradeshows, meetings and conventions, the highest number of business events held in Las Vegas since 2008. 

In addition, the Las Vegas Convention and Visitors Authority (LVCVA) recently unveiled plans to keep Las Vegas ahead of the competition by establishing an international business center that leverages and expands the World Trade Center designation at the Las Vegas Convention Center. Known as the Las Vegas Global Business District, this overarching vision will be the next evolution of the trade show business and will assist Las Vegas in expanding international business opportunities.

Due to the destination’s success in establishing itself as the world’s premier business destination and continually identifying ways to stay on top, government officials, venue operators and tourism officials from around the world are asking, “How do they do that?”
For those international dignitaries and tourism officials seeking to understand how Las Vegas stays ahead of the competition, the LVCVA offers a peek into its success through a personalized guided tour and presentation.

In the last year, LVCVA executives conducted approximately 15 tours of the Las Vegas Convention and World Trade Center, an official World Trade Center site, for international tourism and hospitality industry executives. Nearly 300 people had firsthand experience in learning more about the Las Vegas model. From insights into Las Vegas’ marketing strategy to details on construction and design elements at the convention center, the LVCVA shares its expertise with international leaders looking to develop or expand their convention facilities and attract more tradeshows, meetings and conventions to their destination.

Groups touring the facility in 2012 hailed from all around the globe, including Thailand, the Netherlands, Israel, Turkey, Mexico, South Korea, Japan, China, Taiwan and Nigeria. While the visitors benefit by receiving essential information, the LVCVA views the tours as valuable as well. As Las Vegas works to increase its international visitation to 30 percent in the next decade, these behind-the-scenes tours can be the first step in establishing invaluable relationships with decision-makers in the worldwide marketplace.

For more information on tours of the Las Vegas Convention and World Trade Center, please contact Hugh Sinnock, Director of Customer Experience, Las Vegas Convention and Visitors Authority, at hsinnock@lvcva.com.