MARINERIA ITALIANA - ITALIAN MARINE NETWORK @ DUBAI INTERNATIONAL BOAT SHOW

Marineria Italiana - Italian Marine Network is not a common internationalization project designed for local companies, without any links to the national scenario. The strategic perspective of the project is innovative. Local dimension is overtaken through the creation of a wider system and the coordination with the national bodies in charge of internationalization activities.
Marineria Italiana unites and coordinates all the bodies in charge of internationalization (ICE, UCINA, Chambers of Commerce, Italian Chambers of Commerce abroad, Regions, Embassies and Consulates) in order to contribute to the promotion of the Italian nautical industry in the world. Acting at a national level, with a coherent and recognizable image, it allows participating companies to benefit from greater exposure abroad from a system that is able to value Italian marine network, a gem of the Made in Italy in the world.

The first event of the project isthe partecipation at the Dubai International Boat Show. We decide to join the Dubai International Boat Show because is one of the most important happening of the worldwide marine calendar in the Middle East: more than 840 leading international, regional and local exhibitors from over 50 countries covering 85,000 square metres of exhibition space; over 26,755 visitors from 76 countries and the largest VIP delegation in the Middle East; 11 Global Launches and 19 Regional Premieres of yachts and boats.

WTC Genoa, in collaboration with Liguria Region, Ice, Ucina, organizes a dedicated space to host a delegation of Italian nautical industry in order to reinforce and stabilize the presence of the Made in Italy into the Arabian market. We plan more than 80 b2b meetings among Italian companies and Arabian companies and we offer our assistance during all the whole time of the fair.